Self-checkout interface for a supermarket chain Klass

Most major supermarket chains have implemented self-service checkouts to speed up the checkout process and reduce operating costs. However, not all supermarkets have optimized their self-checkout interfaces to provide a better experience for customers, which can result in the loss of repeat shopping opportunities. We recently created a new and improved self-checkout interface that aims to improve the convenience and benefits of using self-service checkouts
 
 
 

User Personas

To better understand the needs of a broader user base and design an interface that caters to specific target users, I developed three user personas.
 
 

Insights after interviews with users

After talking to stakeholders and conducting quality interviews with users and self-checkout cashiers, the main pain points were identified as the main goals of the redesign.

Insights after interviews with users

After talking to stakeholders and conducting quality interviews with users and self-checkout cashiers, the main pain points were identified as the main goals of the redesign.

User journey map

I created a user journey map to gain better insight into the customer experience, including their emotions, motivations, and behaviors that influence their engagement with products or services. This map helps identify pain points and develop solutions to enhance the overall user experience.

User flow

In order to ensure that all necessary functionality is accounted for, I have created a simple yet comprehensive user flow diagram. This diagram outlines the main tasks that the user can perform and serves as a visual guide for the development team to follow.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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