Delivery services Yaposhka

Elaborating the identity for one of Kharkiv's biggest delivery services specializing in Japanese kitchen and studying the market, we came to the conclusion that the industry of Asian-style restaurants needs a touch of renovation and freshness. Therefore, we decided to somehow abandon the traditional red and black palette, often used in the food and kitchen, and settled on unexpected and out-of-the-box colours and their shocking combinations. To add more flexibility and recognition to the style, we created a set of graphic elements, and their form is straightforwardly inspired by Japanese products: a slice of pizza, a sushi roll, rice, or cheese. Such variety of variables gave the opportunity to significantly widen the visual imagery of the identity style, having preserved its recognition and unique character.
This work won the contest  “UKRAINIAN DESIGN: the Very Best of”. & Kakadu Awards
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